ÒCIO
03/07
UX/UI
LIFE IN PLASTIC
07/07
Òcio* is a community-driven collaborative app intended to empower citizens and municipalities to be co-protagonists in improving their city. Its mission is to close the gap between citizens and Public Administration by asking citizens a deeper involvement in their city and municipalities better transparency and accountability.
Year
2023
Role
Desk Research
Survey & Interviews
Concept Development
Visual Design
UI & Prototype
User Testing
Tools used
Figma
Maze
Brief by
*Òcio means pay attention
With Òcio, citizens can join local activities, strengthen their community, report issues, contribute to city development, and earn rewards.
Visual identity & UI
To convey empowerment, proactivity, and engagement in the city’s future, we chose a design defined by vibrant colours and expressive typography. The visual approach is primarily graphical, with images used sparingly and always enhanced by colour overlays.
Key takeaways
Balancing needs and constraints
Since the brief came from Intellera Consulting, it was important to meet the needs of all stakeholders and still comply with the brief.
double diamond approach
The iterative approach allowed us to reframe the design opportunity and make the solution more engaging and valuable for both our end-users — citizens and PA.
user validation
Using different tests and tools for each step of the process, the user’s involvement, from concept validation to the final UI, was vital to know the necessary future changes.
PROJECT RESULTS
average sus score
81/100
success rate
98,4%
directness rate
80%
