LIFE IN PLASTIC
07/07
VR EXPERIENCE
LIFE IN PLASTIC
07/07
Life in Plastic is a virtual reality experience that immerses users in the hidden world of microplastics, transforming awareness into action. Through a gamified, three-chapter journey, participants witness the lasting impact of plastic on the body and environment. In the end, they realise the unsettling truth: microplastics cannot be undone. Through this immersive experience, Life in Plastic challenges users to rethink their relationship with plastic.
Year
2023
Role
Concept Development
UX Mapping
3D Modelling
VR Implementation
User Testing
Tools used
Unity
Figma
Meta Quest
Bitalino
Ableton
How can we be sensitised to something we cannot see?
Microplastics are so small they escape our notice, blending seamlessly into our surroundings. They infiltrate ecosystems and organisms, permeating every corner of our planet, posing risks to our health and well-being.
Gamification
The gamification of the experience was important to keep users engaged and foster a sense of responsibility within the environment, influencing them to change their behaviours.
vr & physiological sensors
Using VR (Meta Quest 2) and Bitalino (sensors), we were able to create an immersive scenario where the emotional experience is enhanced by the user’s biofeedback.
Information
Informing the user to raise awareness while fostering a sense of responsibility, inspiring them to become advocates for change.
user tests’ analysis
The user tests allowed us to understand whether the interactions we designed matched with their expectations and, using the physiological sensors, if there were any emotional changes.
CHAPTER 1: The Past
In this chapter the user is following a recipe of an apple pie using all sorts of brand-new plastic utensils, which supposedly bring many benefits, symbolizing the growing interest of the time regarding the use of plastic in our everyday lives.
CHapter 2: The Present
The user, now in present time, visualises the levels of microplastics rising in the body and the environment. As they breathe, they can also see themselves inhaling the microplastics present in the air.
