Strade | Miguel Barata

Bringing STRADE’s Vision to Life

After conducting interviews and a strategy workshop, STRADE’s core values and vision became clear: to be a transparent, pioneering, and approachable force in an often opaque industry. These insights informed a modern visual identity that highlights the brand’s focus on innovation and technology.

a SCALABLE Design system

At the core of STRADE’s digital presence is a design system and UI kit that bring the new visual identity to life: modern, efficient, and approachable. We applied UX principles to key screens to embody these qualities and created clear guidelines within the UI kit so STRADE’s team can confidently own and adapt the design as needed, ensuring consistency and flexibility as the brand evolves.

Key takeaways

enable ownership

We built with STRADE, not just for them. Our goal was for STRADE to truly own and grow their design system and UI kit. That’s why we partnered closely with their product team, co-creating systems that fit into their workflows. Through hands-on sessions, we gave them the tools and knowledge to evolve their digital presence independently.

ELEVATE the Standard

We refined the marketplace into a cohesive, high-performing experience. By bringing the new brand identity to life across the interface, we created a design that feels modern, polished, and true to STRADE’s innovative spirit, setting a new visual and experiential benchmark for the aviation industry.

REALISE the Vision

The redesign brought STRADE’s strategic vision to life. With a unified brand and product experience now live in the market, STRADE stands out as a modern, industry-leading marketplace that reflects their ambition to set new standards in aviation.